Last updated: [INSERT DATE]
This Privacy Policy explains how Fairy Wings Exports Ltd, trading under the SALIA brand (“SALIA”, “we”, “us” or “our”), collects, uses, stores and shares personal information when you visit our website, place an order, contact us, subscribe to our communications or otherwise use our online services (the “Services”).
Our online store is hosted and powered by Shopify, which provides the ecommerce infrastructure used to operate the SALIA website.
1. Personal Information We Collect
When you visit or use our website, we may automatically collect certain technical information about your device and your interaction with the Site, including:
- IP address;
- browser and device type;
- operating system;
- time zone and approximate location;
- pages and products viewed;
- referring websites or search terms;
- interaction with the Site;
- cookie identifiers and similar technical information.
We may collect this information through technologies such as cookies, log files, pixels, tags, web beacons and similar tracking technologies.
When you place or attempt to place an order, we may also collect information such as:
- your name;
- billing and shipping address;
- email address;
- telephone number;
- order details;
- payment and transaction information;
- delivery information;
- communications with our customer service team.
Payment information may be processed directly by Shopify and/or our authorised payment providers. We do not necessarily receive or store your full payment card details.
2. How We Use Your Information
We may use your personal information to:
- process and fulfil your orders;
- arrange shipping and delivery;
- process payments and refunds;
- provide order confirmations and tracking information;
- communicate with you regarding your purchases;
- provide customer support;
- detect and prevent fraud, abuse or suspicious transactions;
- maintain the security of our website;
- improve our products, website and customer experience;
- analyse how visitors use our Services;
- comply with legal, accounting and regulatory obligations;
- send marketing communications where you have consented or where otherwise permitted by applicable law.
We may also use aggregated or anonymised information for business analysis, reporting and service improvement.
3. Cookies and Similar Technologies
SALIA and our service providers may use cookies and similar technologies to operate the website, remember your preferences, understand how the Site is used and, where permitted, provide personalised marketing or advertising.
Some cookies are necessary for the website and checkout to function correctly. Others may be used for analytics, personalisation or advertising.
Where required by applicable law, non-essential cookies will only be activated after you have provided the appropriate consent.
You may manage your cookie preferences through the cookie controls available on our website and through your browser settings.
4. Marketing Communications
If you subscribe to our newsletter or otherwise agree to receive marketing communications, we may send you information about SALIA products, launches, promotions, offers and other relevant updates.
You may unsubscribe from marketing emails at any time by using the unsubscribe link contained in our messages or by contacting us at:
Where SMS marketing is offered, messages will only be sent in accordance with applicable consent requirements. Message frequency may vary and standard carrier charges may apply.
You may opt out of SMS marketing using the instructions contained in the message or by contacting us.
5. Shopify and Other Service Providers
We may share personal information with carefully selected third-party providers where necessary to operate our business and provide the Services.
These may include:
- Shopify, which hosts and powers our ecommerce store;
- payment processors;
- delivery and logistics providers;
- fulfilment partners;
- email and SMS marketing platforms;
- analytics providers;
- advertising platforms;
- fraud prevention and security providers;
- professional advisers, accountants and legal advisers;
- technology and website-service providers.
These organisations may process personal information only where necessary to provide their services to us or where otherwise permitted by law.
Shopify may independently collect and process certain personal information relating to your use of our store in accordance with its own privacy practices.
6. Analytics and Advertising
Where enabled and subject to applicable consent requirements, we may use analytics and advertising services such as Google, Meta, TikTok or similar platforms.
These technologies may help us:
- understand how customers use the SALIA website;
- measure the effectiveness of advertising;
- improve our marketing campaigns;
- show advertisements that may be more relevant to you.
These third parties may use cookies or similar identifiers in accordance with their own privacy policies.
You may be able to limit personalised advertising through your cookie preferences, browser settings or the privacy controls provided by the relevant advertising platforms.
7. Sharing and Disclosure of Personal Information
We do not sell your personal information in the traditional sense of exchanging it directly for money.
We may, however, disclose personal information:
- to service providers necessary to operate our business;
- to fulfil and deliver orders;
- where you have instructed or authorised us to do so;
- where required by law, regulation, court order or governmental authority;
- to establish, exercise or defend legal claims;
- to detect or prevent fraud or illegal activity;
- in connection with a merger, acquisition, restructuring, sale or transfer of all or part of our business.
8. International Data Transfers
Because we operate an international ecommerce business and use global service providers, your information may be processed in countries other than the country in which you live.
This may include countries such as the United Kingdom, European Economic Area, United States, Canada or other jurisdictions in which Shopify or our service providers operate.
Where required, appropriate safeguards will be used for international transfers of personal information.
9. Legal Bases for Processing
Where the UK GDPR, EU GDPR or similar legislation applies, we generally process personal information on one or more of the following grounds:
- performance of a contract, for example to process and deliver your order;
- legal obligations, including tax, accounting and regulatory requirements;
- legitimate interests, such as improving our business, preventing fraud and protecting our Services;
- consent, particularly for certain marketing communications, cookies and advertising technologies.
Where processing is based on consent, you may withdraw that consent at any time.
10. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to fulfil orders, maintain business and accounting records, comply with legal obligations and resolve disputes.
The exact retention period may vary depending on the type of information and applicable legal requirements.
11. Your Privacy Rights
Depending on where you live, you may have rights concerning your personal information, including the right to:
- request access to your personal information;
- request correction of inaccurate information;
- request deletion of your information;
- restrict certain processing;
- object to certain processing;
- withdraw consent;
- request portability of certain information;
- object to or opt out of certain direct marketing activities;
- lodge a complaint with the relevant data-protection authority.
These rights may be subject to legal limitations or exceptions.
To exercise any applicable privacy right, contact us at:
We may need to verify your identity before completing certain requests.
12. Children’s Privacy
Our Services are not intended for children below the minimum age at which they may legally consent to the processing of personal information in their jurisdiction.
We do not knowingly collect personal information from children in violation of applicable law.
13. Security
We take reasonable administrative, organisational and technical measures designed to protect personal information against unauthorised access, alteration, disclosure, loss or misuse.
However, no method of internet transmission or electronic storage can be guaranteed to be completely secure.
14. Promotions, Competitions and Giveaways
If you participate in a SALIA promotion, competition, giveaway or similar activity, additional terms may apply.
Where necessary to administer such an activity, we may share relevant personal information with service providers, promotional partners or agencies involved in operating or fulfilling the promotion.
Such information will only be used for purposes connected with the promotion and in accordance with applicable data-protection requirements.
15. Third-Party Links
Our website may contain links to websites or services operated by third parties.
We are not responsible for the privacy practices, security or content of third-party websites. We recommend reviewing their privacy policies before providing personal information.
16. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our Services, technologies, legal requirements or business practices.
The latest version will always be published on this page together with the date of the most recent update.
17. Contact Us
For questions about this Privacy Policy, our privacy practices or your personal information, please contact:
Fairy Wings Exports Ltd
Trading as SALIA
Email: sales@fairywingsexports.com
Registered Office: [INSERT REGISTERED BUSINESS ADDRESS]
Company Registration Number: [INSERT COMPANY NUMBER]
If applicable, you may also have the right to contact or lodge a complaint with the data-protection authority in your country.